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18 Dec. 2019

Inquiry into public communication campaigns targeting drug and substance abuse

The Commonwealth Parliamentary Joint Committee on Law Enforcement has written to SA Health informing that on 16 October 2019 it commenced an inquiry into public communications campaigns targeting demand for drugs and substance abuse, with particular reference to:

  • the efficacy of different approaches to such campaigns, including:
     - shock advertising', informational campaigns and the use of social marketing;
     - the use of campaigns aimed at various audiences, including, but not limited to, children at an age before they would typically become illicit drug users, Indigenous communities and Culturally and Linguistically Diverse groups; and
     - international approaches;
  • research and evaluation methods used to plan, implement and assess the effects of such campaigns;
  • identifying best practice approaches to designing and implementing campaigns, including social media, digital channels and traditional advertising, to guide Australia's approach to drug demand reduction;
  • the efficacy of the current and past National Drug Strategy in achieving demand reduction through public communications campaigns; and
  • any related matter.

The Committee has asked SA Health to draw your attention to the inquiry and to invite you or your organisation to make a written submission to the committee. The committee is seeking submissions by 24 January 2020.  They point out that there is no requirement to address the full terms of reference and that you may choose to comment only on the terms of reference that are of relevance to you.

The committee is seeking to publicise its work as widely as possible and would appreciate you referring this letter of invitation to any individual, group, or organisation that you think would like to contribute to the inquiry.

The committee is seeking written submissions in electronic form submitted online or sent by email to as an attached Adobe PDF or MS Word document. Alternatively, written submissions may be sent to:

Parliamentary Joint Committee on Law Enforcement
PO Box 6100
Parliament House
Canberra ACT 2600

They remind potential respondents that submissions should include contact details, should the committee or the secretariat need to contact you.  Personal contact details are removed from submissions before publication.

The Committee asks that it be noted that submissions are confidential until the committee releases them.  Respondents must not release their submission until the committee advises that it has accepted and released it publicly.  Please note that submissions are protected by parliamentary privilege but the unauthorised release of them is not.

Information on making submissions is available from the Committee’s website,  The Committee Secretariat can also assist on tel. (02) 6277 3419 or email